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Consumer Behaviour: Applications in Marketing Robert East 5 Revised edition
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€ 161,99
Paredzamā piegāde 2026. gada 21. - 28. dec.
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Consumer Behaviour: Applications in Marketing
Robert East
Move beyond basic psychology with this critical, research-led approach to consumer behaviour. This new edition is fully updated with insights on AI, digital advertising, and behavioural finance.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 12. decembris |
| ISBN13 | 9781036206420 |
| Izdevēji | SAGE Publications Ltd |
| Lapas | 424 |
| Izmēri | 150 × 220 × 20 mm · 668 g (Svars (aptuveni)) |
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