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Youth Marketing To Digital Natives Wided Batat
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Youth Marketing To Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
288 pages
| Mediji | Grāmatas Book |
| Izlaists | 2022. gada 18. oktobris |
| ISBN13 | 9781035308163 |
| Izdevēji | Edward Elgar Publishing Ltd |
| Lapas | 288 |
| Izmēri | 158 × 234 × 18 mm · 462 g |
