Pastāsti draugiem par šo preci:
Nostalgic Branding in the Toy Industry - Routledge Focus on Business and Management Kamil Lubinski
Nostalgic Branding in the Toy Industry - Routledge Focus on Business and Management
Kamil Lubinski
This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 20. jūlijs |
| ISBN13 | 9781032998008 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 134 |
| Izmēri | 150 × 220 × 10 mm · 260 g |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim