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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
164 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 12. februāris |
| ISBN13 | 9781032974415 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 170 |
| Izmēri | 181 × 253 × 17 mm · 458 g |
| Valoda | Angļu |
| Redaktors | Mills, Adam J. |
