Pastāsti draugiem par šo preci:
Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World - Mastering Luxury Management Kveta Olsanova
Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World - Mastering Luxury Management
Kveta Olsanova
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 2. septembris |
| ISBN13 | 9781032973951 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 244 |
| Izmēri | 246 × 174 × 15 mm · 580 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim