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Doing Marketing Research: Alternative Methods for Market Sensing 2. izdevums
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Doing Marketing Research: Alternative Methods for Market Sensing
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
280 pages, 22 Tables, black and white; 18 Line drawings, black and white; 13 Halftones, black and wh
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 31. marts |
| ISBN13 | 9781032972275 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 250 |
| Izmēri | 177 × 251 × 22 mm · 620 g |
| Valoda | Angļu |
| Redaktors | Hancock, Charles |
| Redaktors | Lawson, Alison (University of Derby, UK) |
