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Doing Marketing Research: Alternative Methods for Market Sensing Alison Lawson-Charles Hancock 2. izdevums
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Doing Marketing Research: Alternative Methods for Market Sensing
Alison Lawson-Charles Hancock
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
280 pages, 22 Tables, black and white; 18 Line drawings, black and white; 13 Halftones, black and wh
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 31. marts |
| ISBN13 | 9781032972244 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 250 |
| Izmēri | 245 × 174 × 19 mm · 466 g |
| Redaktors | Hancock, Charles |
| Redaktors | Lawson, Alison (University of Derby, UK) |
