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Strategic Brand Management In and Through Sport
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Strategic Brand Management In and Through Sport
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
108 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 12. februāris |
| ISBN13 | 9781032968278 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 112 |
| Izmēri | 150 × 220 × 20 mm · 280 g |
| Valoda | Angļu |
| Redaktors | Manoli, Argyro Elisavet (University of Bergamo, Italy) |
