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Strategic City Branding: Insights from Asian Cities Viriya Taecharungroj
Strategic City Branding: Insights from Asian Cities
Viriya Taecharungroj
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
114 pages, 13 Line drawings, black and white; 1 Halftones, black and white; 14 Illustrations, black
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 28. janvāris |
| ISBN13 | 9781032958989 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 152 |
| Izmēri | 223 × 146 × 16 mm · 324 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim