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Neuromarketing in India: Understanding the Indian Consumer - Routledge Focus on Management and Society Tanusree Dutta
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Neuromarketing in India: Understanding the Indian Consumer - Routledge Focus on Management and Society
Tanusree Dutta
This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The
86 pages, 2 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 14. oktobris |
| ISBN13 | 9781032931258 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 86 |
| Izmēri | 150 × 220 × 10 mm · 453 g |
