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Risk and Tourism Marketing in Asia
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Risk and Tourism Marketing in Asia
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 18. februāris |
| ISBN13 | 9781032904887 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 410 |
| Izmēri | 253 × 181 × 30 mm · 920 g |
| Valoda | Angļu |
| Redaktors | Beirman, David |
| Redaktors | Wilks, Jeff |
