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Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach Tom Bowden-Green
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Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach
Tom Bowden-Green
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 22. janvāris |
| ISBN13 | 9781032891149 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 264 |
| Izmēri | 157 × 233 × 18 mm · 414 g |
| Valoda | Angļu |
