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Hitmakers: How Brands Influence Culture Ana Andjelic
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Hitmakers: How Brands Influence Culture
Ana Andjelic
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
138 pages, 2 Line drawings, black and white; 2 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 13. decembris |
| ISBN13 | 9781032874463 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 220 |
| Izmēri | 234 × 155 × 14 mm · 340 g |
| Valoda | Angļu |
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