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Consumer Decision-Making, Analytics and AI - Routledge Studies in Marketing Smith, Andrew (Nottingham University Business School, UK)
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Paredzamā piegāde . gada 2. - 16. nov.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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Consumer Decision-Making, Analytics and AI - Routledge Studies in Marketing
Smith, Andrew (Nottingham University Business School, UK)
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 27. jūnijs |
| ISBN13 | 9781032830445 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 142 |
| Izmēri | 150 × 220 × 20 mm · 460 g |
| Valoda | Angļu |