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Exploring Commercial, Social, and Digital Innovation from the Customer Perspective - Routledge Studies in Innovation, Organizations and Technology
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€ 246,99
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Exploring Commercial, Social, and Digital Innovation from the Customer Perspective - Routledge Studies in Innovation, Organizations and Technology
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 22. janvāris |
| ISBN13 | 9781032794471 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 310 |
| Izmēri | 164 × 242 × 24 mm · 624 g |
| Valoda | Angļu |
| Redaktors | Andreassen, Tor W. |
| Redaktors | Kurtmollaiev, Seidali |
| Redaktors | Lervik-Olsen, Line |
