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Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective Elwira Gross-Golacka
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€ 206,49
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Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective
Elwira Gross-Golacka
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
200 pages, 34 Line drawings, black and white; 34 Illustrations, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 19. novembris |
| ISBN13 | 9781032770505 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 184 |
| Izmēri | 150 × 220 × 20 mm · 510 g |
| Valoda | Angļu |
