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AI in Marketing: Applications, Insights, and Analysis
AI in Marketing: Applications, Insights, and Analysis
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 24. jūnijs |
| ISBN13 | 9781032743356 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 328 |
| Izmēri | 150 × 220 × 20 mm · 810 g |
| Valoda | Angļu |
| Redaktors | Hammond, Rachel M. |
| Redaktors | Walters, Hannah D. |