Pastāsti draugiem par šo preci:
Storytelling in Marketing and Brand Communications - Routledge Studies in Marketing S M A Moin
Storytelling in Marketing and Brand Communications - Routledge Studies in Marketing
S M A Moin
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2026. gada 22. maijs |
| ISBN13 | 9781032689487 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 184 |
| Izmēri | 157 × 233 × 14 mm · 316 g |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim