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Storytelling in Marketing and Brand Communications - Routledge Studies in Marketing S M A Moin
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Storytelling in Marketing and Brand Communications - Routledge Studies in Marketing
S M A Moin
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
192 pages, 7 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black and
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 12. jūlijs |
| ISBN13 | 9781032689425 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 184 |
| Izmēri | 242 × 164 × 19 mm · 458 g |
| Valoda | Angļu |
![Cover for S M A Moin · Creativity in the Imagination Age: Theories, Practice and Application (Hardcover Book) [1st ed. 2022 Edition] (2022)](https://imusic.b-cdn.net/images/item/original/469/9783030986469.jpg?s-m-a-moin-2022-creativity-in-the-imagination-age-theories-practice-and-application-hardcover-book&class=scaled&v=1657585545)
![Cover for S M A Moin · Brand Storytelling in the Digital Age: Theories, Practice and Application (Hardcover Book) [1st ed. 2020 Edition] (2020)](https://imusic.b-cdn.net/images/item/original/840/9783030590840.jpg?s-m-a-moin-2020-brand-storytelling-in-the-digital-age-theories-practice-and-application-hardcover-book&class=scaled&v=1602361978)
