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Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge - China Perspectives Xiaoyu Chen
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Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge - China Perspectives
Xiaoyu Chen
This book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms.
176 pages, 34 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 29. decembris |
| ISBN13 | 9781032669458 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 144 |
| Izmēri | 150 × 220 × 20 mm · 453 g |
| Valoda | Angļu |
