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International Marketing: Strategy and Theory Sak Onkvisit 6. izdevums
International Marketing: Strategy and Theory
Sak Onkvisit
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 4. jūnijs |
| ISBN13 | 9781032583693 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 512 |
| Izmēri | 150 × 220 × 20 mm · 1,16 kg |
| Valoda | Angļu |