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Understanding the Marketing Exceptionality of Prestige Perfumes Nithda Horoszko
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Understanding the Marketing Exceptionality of Prestige Perfumes
Nithda Horoszko
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands’ launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume
208 pages, 31 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 31. maijs |
| ISBN13 | 9781032570167 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 208 |
| Izmēri | 150 × 220 × 10 mm · 260 g |
| Valoda | Angļu |
