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Influencer Marketing: Building Brand Communities and Engagement Joyce Costello-Sevil Yesiloglu 2. izdevums
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€ 250,99
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Paredzamā piegāde . gada 26. okt. - . gada 9. nov.
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Influencer Marketing: Building Brand Communities and Engagement
Joyce Costello-Sevil Yesiloglu
Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 27. maijs |
| ISBN13 | 9781032562247 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 332 |
| Izmēri | 252 × 178 × 27 mm · 770 g |
| Valoda | Angļu |
| Redaktors | Costello, Joyce (Bournemouth University, UK) |
| Redaktors | Yesiloglu, Sevil (Bournemouth University, UK) |
