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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R Ahmad Daryanto
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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
Ahmad Daryanto
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2025. gada 3. jūnijs |
| ISBN13 | 9781032525662 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 454 |
| Izmēri | 150 × 220 × 20 mm · 1 kg |
| Valoda | Angļu |
