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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment Mogaji, Emmanuel (University of Greenwich, UK)
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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Mogaji, Emmanuel (University of Greenwich, UK)
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.
238 pages, 11 Tables, black and white; 9 Line drawings, black and white; 1 Halftones, black and whit
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 31. oktobris |
| ISBN13 | 9781032486024 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 238 |
| Izmēri | 247 × 174 × 20 mm · 460 g |
| Valoda | Angļu |