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Individuals in B2B Marketing: Sensemaking and Action in Context - Routledge Studies in Marketing
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Individuals in B2B Marketing: Sensemaking and Action in Context - Routledge Studies in Marketing
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2025. gada 26. decembris |
| ISBN13 | 9781032482361 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 264 |
| Izmēri | 150 × 220 × 10 mm · 510 g |
| Valoda | Angļu |
| Redaktors | Barner-R?smussen, Wilhelm |
| Redaktors | Ivanova-Gongne, Maria (Abo Akademi University, Finland.) |
| Redaktors | Koporcic, Nikolina (Abo Akademi University, Finland) |
| Redaktors | Torkkeli, Lasse (LAB University of Applied Sciences, Finland) |
