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Strategic Marketing Planning: A Step-by-Step Approach Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands) 2. izdevums
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Strategic Marketing Planning: A Step-by-Step Approach
Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands)
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
496 pages, 41 Tables, black and white; 101 Line drawings, black and white; 80 Halftones, black and w
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 1. novembris |
| ISBN13 | 9781032463834 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 458 |
| Izmēri | 174 × 243 × 27 mm · 830 g |
