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Sponsored Editorial Content in Digital Journalism Jonathan Hardy
Sponsored Editorial Content in Digital Journalism
Jonathan Hardy
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
142 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2023. gada 22. maijs |
| ISBN13 | 9781032453545 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 146 |
| Izmēri | 180 × 253 × 14 mm · 406 g |
| Valoda | Angļu |
| Redaktors | Hardy, Jonathan (University of East London, UK) |