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Strategic Brand Licensing: Building Brand Value through Enduring Partnerships Maria Cristina Longo
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Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Maria Cristina Longo
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
176 pages, 17 Tables, color; 25 Line drawings, color; 13 Halftones, color; 38 Illustrations, color
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 30. aprīlis |
| ISBN13 | 9781032428482 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 154 |
| Izmēri | 246 × 174 × 13 mm · 318 g |
| Valoda | Angļu |
