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The Innovation Odyssey: Lessons from an Impossible Project Christophe Midler
The Innovation Odyssey: Lessons from an Impossible Project
Christophe Midler
This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.
226 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2023. gada 21. aprīlis |
| ISBN13 | 9781032387468 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 226 |
| Izmēri | 235 × 154 × 15 mm · 358 g |
| Valoda | Angļu |
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