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Sustainable Marketing of Transformative Heritage Tourism Deepak Chhabra
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Sustainable Marketing of Transformative Heritage Tourism
Deepak Chhabra
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
288 pages, 17 Tables, black and white; 8 Line drawings, black and white; 5 Halftones, black and whit
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 29. novembris |
| ISBN13 | 9781032386683 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 250 |
| Izmēri | 155 × 233 × 18 mm · 420 g |
| Valoda | Angļu |
| Redaktors | Chhabra, Deepak (Arizona State University, USA) |
