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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour - Routledge Studies in Marketing Honorata Howaniec
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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour - Routledge Studies in Marketing
Honorata Howaniec
This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
226 pages, 36 Tables, black and white; 39 Line drawings, black and white; 39 Illustrations, black an
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 26. augusts |
| ISBN13 | 9781032329239 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 226 |
| Izmēri | 234 × 154 × 15 mm · 366 g |
| Valoda | Angļu |
