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Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning - Routledge Interpretive Marketing Research Hirschman, Elizabeth (Rutgers University, USA)
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Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning - Routledge Interpretive Marketing Research
Hirschman, Elizabeth (Rutgers University, USA)
Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
108 pages, 40 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 13. decembris |
| ISBN13 | 9781032242569 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 108 |
| Izmēri | 150 × 220 × 10 mm · 167 g |
| Valoda | Angļu |