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Hispanic Marketing: The Evolution of the Latino Consumer Felipe Korzenny 4. izdevums
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Hispanic Marketing: The Evolution of the Latino Consumer
Felipe Korzenny
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
428 pages, 39 Tables, black and white; 76 Line drawings, black and white; 32 Halftones, black and wh
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 5. decembris |
| ISBN13 | 9781032137742 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 478 |
| Izmēri | 234 × 156 × 33 mm · 766 g |
| Valoda | Angļu |
