Predictive Technology in Social Media -  - Grāmatas - Taylor & Francis Ltd - 9781032103457 - 2024. gada 7. oktobris
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Predictive Technology in Social Media

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Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can! Large digital platforms can target ads to hyper-segmented to influence audiences. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future.


192 pages, 5 Tables, black and white; 1 Line drawings, color; 5 Line drawings, black and white; 8 Ha

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2024. gada 7. oktobris
ISBN13 9781032103457
Izdevēji Taylor & Francis Ltd
Lapas 192
Izmēri 150 × 220 × 10 mm   ·   380 g
Valoda Angļu  
Redaktors Fernandez-Rovira, Cristina (University of Vic-Central University of Catalonia, Spain)
Redaktors Giraldo-Luque, Santiago (Autonomous University of Barcelona, Spain)

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