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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach - Routledge Studies in Marketing Edoardo Magnotta 1. izdevums
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Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach - Routledge Studies in Marketing
Edoardo Magnotta
Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.
244 pages, 49 Illustrations, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 30. jūnijs |
| ISBN13 | 9781032087917 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 244 |
| Izmēri | 231 × 156 × 18 mm · 376 g |
| Valoda | Angļu |
