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Mindful Consumption and Marketing Nuttavuthisit, Krittinee (Chulalongkorn University)
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Mindful Consumption and Marketing
Nuttavuthisit, Krittinee (Chulalongkorn University)
Blending core consumer behavior principles with a mindfulness perspective, this book uses analysis and cases to guide consumers, students, and professionals beyond mindless consumption toward more balanced, meaningful market development. Will appear to readers who value well-being, sustainability, and thoughtful ways of living and doing business.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 27. augusts |
| ISBN13 | 9781009785020 |
| Izdevēji | Cambridge University Press |
| Lapas | 334 |
| Izmēri | 150 × 220 × 20 mm · 652 g |
