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Cambridge Handbook of Nonmarket Strategy in a Global Context
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Cambridge Handbook of Nonmarket Strategy in a Global Context
A comprehensive 360-degree guide to nonmarket strategy. Supporting researchers, students, and practitioners, this essential handbook navigates global uncertainty, geopolitical tensions, and societal challenges such as ESG and AI, offering proactive solutions for managing corporate legitimacy in a volatile world.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 31. decembris |
| ISBN13 | 9781009678681 |
| Izdevēji | Cambridge University Press |
| Lapas | 270 |
| Izmēri | 150 × 220 × 20 mm · 631 g (Svars (aptuveni)) |
| Redaktors | Doh, Jonathan (Villanova University) |
| Redaktors | Lawton, Thomas C. (University College Cork) |
| Redaktors | Rajwani, Tazeeb (University of Surrey) |
| Redaktors | Sun, Pei (University of Manchester) |
