William J Bignell

On Beating the Market William J Bignell

Have you heard that bonds are safer than stocks? That's true... except when it's not. Or that gold is the best way to hedge against a bear market? True again... except when it's not. In this easy-to-follow breakdown of the fundamentals of equity investment, Bill Bignell investigates many of the common strategies (and misconceptions) of investors in today's market, offering plenty of anecdotes, mini case studies and a selection of revealing graphs to make a compelling case. Using comparisons between the Canadian and US stock markets, Bill shows some interesting trends... and busts some entrenched myths in the process. With chapters on the various ways of accessing financial markets (including analyses on the pros and cons of various options such as mutual funds and exchange traded funds), the right and wrong ways to time the market, diversification and the most important metrics to keep an eye on when you invest, On Beating the Market is a must-have introduction to the intricacies of equity investing, laid out in plain language so that even a layperson will understand.