Omer Soker

The Future of Associations Omer Soker

It usually takes a crisis to ignite real change. And COVID-19 is arguably the biggest crisis of our lifetimes. This book is a wake-up call that the urgency is now. Associations are being disrupted, competition is increasing, member expectations are growing and government policy is changing. The relevance of associations is under threat. Omer Soker explores a 6-Step Roadmap to progress, change and influence.1) Disruption - Associations must evolve if they are to survive and thrive into the future.2) Mission - Create and communicate absolute clarity of purpose to engage members. 3) Governance - You cannot be a modern association without a contemporary board.4) External Strategy - A businesslike approach is required to succeed commercially .5) Internal Alignment - Look inward for solutions to your greatest challenges. 6) Future Focus - The future is dependent on the decisions you make today. The time is now for membership associations to tackle the challenges facing them and transform themselves for the future. What association leaders say about this book-Omer Soker has done a wonderful job. This is a must-read for all association professionals who are serious about the sustainability of their organisations, Brendon Ward, CEO, AuSAE-This is a must read for anyone who is serious about turning around an association, Andrew Macaulay, CEO, PIAA.-Your book is the most significant contribution on the subject to date, Ralph Penning, Director, NZARCT-I was inspired by your thinking and read your fabulous book from cover to cover, Amanda O'Brien, Chair, SCLAA-An excellent read and I encourage all associations who are thinking of their future to invest in this book, Dr Alice Clark, CEO, Shelter SA-This book is outstanding. It will form the basis of our Management discussion and planning, Sandra Cormack, Strategic Development, AHRI-Omer has captured the future challenges for associations with clear guidance on how to strategically manage our evolution, Tamsin Jowett, President, Aspergers-I am very impressed with your new book and will give a copy to members of my board and membership committee, William Wallace, EO, AES-A very good and long overdue overview of the association sector - a good read for NFP boards and CEOs, Mike Carmody, CEO, CCF