Amory B. Lovins

A New Dynamic: Effective Business in a Circular Economy Amory B. Lovins 2 Revised edition

Upward trending and volatile materials and energy prices, difficult credit conditions and the myriad opportunities of the digital revolution are combining to make a circular economy the key value driver for the coming decades. A New Dynamic makes the contemporary case for a profound shift from throughput to 'roundput', from ownership to access. The circular economy is enabled by disruptive information technology and the design of materials and products to flow in effective cycles and at high quality - 'made to be made again'. The size of the prize is in the billions of dollars of materials cost savings per year. A New Dynamic features some of the leading writers and practitioners in the field including Walter Stahel, Michael Braungart, Amory Lovins and Chris Tuppen. The volume contains contributions on understanding the model, business case studies, the performance economy, history and development and the entrepreneurial opportunities of these fluid times. This book is a mandated reader for the MBA in Innovation, Enterprise and the Circular Economy at Bradford University School of Management.