Lorraine Phillips

Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz Lorraine Phillips

If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there's a FREE companion workbook available for download from onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz.

* Maximize your presence online
* Reach a much wider audience
* Increase book sales
* Establish yourself as a credible expert
* Create a trustworthy brand
* Use search engine optimization techniques that will increase your visibility on the Web
* Drive targeted traffic to your website or blog
* Effectively use Facebook, Twitter, LinkedIn, and YouTube
* Engage readers through articles, newsletters, audio podcasts, and videos