Craig Schenning

A Glassware and Pottery Collection: Original Catalog Reprints from the "Baltimore Price Reducer" Craig Schenning

The American Wholesale Corporation (AWC) was a Baltimore, Maryland based business which was originally established in 1881 as the Baltimore Bargain House. They sold everything imaginable to retailers throughout the United States. The AWC was one of two wholesale corporations that ruled the wholesale market throughout the late 1800s and into the early 1900s. Over time, both companies would begin creating lavish catalogs numerous times each year in order to present fresh merchandise to retailers and to offer incentives to retailers to purchase particular items. Early catalogs, such as the ones included in this book, were completely hand drawn with incredible detail. Exquisite detail and vibrant colors were used to catch the eye of retailers. This volume contains two AWC Baltimore Price Reducer catalogs. The first is a spring catalog from March 1919 and the second is a Christmas catalog from December 1926. This volume contains only the glassware and pottery sections of these catalogs.