Todd W. Allen

Economics of Digital Comics Todd W. Allen

Webcomics. Comics as eBooks. Plain old fashioned printed comics. Does anybody actually make any money off this stuff? Believe it or not some people actually do, though it's not as easy as you might think it is. Economics of Digital Comics walks the reader through the history and business models of the modern comics world, starting with the "traditional" print formats and progressing through the new digital formats, then compares what is necessary to hit revenue benchmarks in each format.
"I'm simply admitting that I set out in that world bereft of a map and--my hand to God--I would be lost without Todd Allen. The book you're (literally or figuratively) holding in your hands at this moment is testament to that." - Mark Waid, from his introduction