Peter W. Spellman

Indie Marketing Power: the Resource Guide for Maximizing Your Music Marketing, 3rd Ed. Peter W. Spellman

Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas.  In between you'll discover the best promotional practices for live performance, selling merchandise, engaging social media, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and three glossaries and a 38-page Further Resource Guide top it off.

This is the sister volume to Indie Business Power. That book helps you plan and set up your music business; Indie Marketing Power shows you how to find your market, arrange your promo tools, and take your music product to the world.