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The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications Richard B. Higgins
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The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications
Richard B. Higgins
Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders.
200 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1996. gada 30. jūnijs |
| ISBN13 | 9780899309880 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 200 |
| Izmēri | 152 × 229 × 15 mm · 421 g |
| Valoda | Angļu |
