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Publishing in the Information Age: A New Management Framework for the Digital Era Douglas M. Eisenhart
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Publishing in the Information Age: A New Management Framework for the Digital Era
Douglas M. Eisenhart
This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's seven "M"s: material; mode; media; means; market; management; and money.
312 pages
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