Pastāsti draugiem par šo preci:
The New Ad Media Reality: Electronic Over Print Barton C. White
The New Ad Media Reality: Electronic Over Print
Barton C. White
This book will help all businesspeople and advertising managers understand why the electronic media must be the major player in all business advertising in order to maximize return on advertising investment and why the newspaper must be deemphasized in the complex matrix of the media mix.
264 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1993. gada 30. jūlijs |
| ISBN13 | 9780899307954 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 264 |
| Izmēri | 150 × 220 × 20 mm · 544 g |
| Valoda | Angļu |