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Marketing to Older Consumers: A Handbook of Information for Strategy Development George Moschis
Marketing to Older Consumers: A Handbook of Information for Strategy Development
George Moschis
By presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy.
352 pages
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim