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Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis David L. Rados
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Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis
David L. Rados
This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
200 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1992. gada 8. septembris |
| ISBN13 | 9780899307367 |
| Izdevēji | Bloomsbury Publishing Plc |
| Lapas | 200 |
| Izmēri | 156 × 235 × 18 mm · 426 g |
| Valoda | Angļu |
